We're now mid-way through this month, and our first YouTube video
is well on its way to final production. Along the way, we've learned some
valuable lessons about producing a short video. Today, we would like to share
some of those lessons learned with you.
In today's face-paced social media world, short videos have become
a mainstay for relaying a quick message about a new business product or
service. As we know sharing videos became immensely popular because of the
social media channel YouTube as people around the globe began to post videos of
themselves, family, and friends doing whatever they thought was funny,
entertaining or informative.
We human beings are curious by nature so it didn't take long for
us to latch onto the idea of watching others around the globe perform and
entertain us for a couple of minutes. Remember, we do have short attention
spans so a couple of minutes is about all of the time we have to watch a video
of this nature.
Because we are a public relations and communications company we
plan to do more than just post a video to YouTube for the sake of posting a
video. Videos, which we also refer to our owned-media, has become one of the
fastest ways to create brand awareness. There are many other types of
owned-media, but videos are by far the most effective right now. Having said
this, we are concerned about producing a video that will speak to the mission
of our business. We are focused on producing a video that will educate and
inform our target audience on what we can do to keep their business moving on
the Internet and in their community.
So here are some things we had to think about while producing this
video:
1) Make sure the video works well in both long and short formats;
2) Will the video thrive in any content platform (e.g. website,
blog, or other owned channels, emails and on third-party video sites like You
Tube;
3) Can it be consumed on desktop and mobile devices?
4) Can it be shared on Facebook, Instagram, and Snapchat?
5) Is it entertaining so it forges a positive, memorable
association with the brand, raise awareness, and educate viewers on issues that
are important; and
6) Is the script written so the audience will want to follow it—should
include heavy jargon, complex ideas or focus on too many things at once?
So now we can continue in the production of the video since we
have answered these questions. Continue to visit our blog to find out more about
the video production process and the launch of our first video.
