Facebook Social Media Results Are In...
We launched a seven-day campaign last month to test the waters--if you will--with a targeted audience, specific budget and post. The results were less mediocre at best:
People reached: 940
Organic: 40 (the number of people who have seen the post without the boost)
Paid: 900 (the number of people who have seen the post because it was boosted)
Likes: 4
Share: 1
Gender: 100% women responded to the post
There was no increase in web traffic as a result of the campaign, and no one accepted the offer.
However, we realize this was a short-lived test, and we may need to boost the same post but extend the campaign length since the Facebook offer does not expire until the end of the year.
Stay tuned...
